CV

Marketing & Social Media Specialist, Freelance
2024, London

- Established a social media data analysis framework:
Defined key data points like platform metrics, content performance, brand reputation, and competitor analysis

- Collected and organised data:
Gathered data from various social media platforms (Instagram and TikTok)
Created new data by performing calculations on existing data sets

- Extracted insights and generated reports:
Analysed the collected data to identify key findings
Compiled a 80-page report summarising the insights for clear communication

- Developed targeted recommendations: 
Based on audience demographics and platform characteristics, optimising content strategy for maximum engagement and reach

Senior Marketing Manager, L’Olympia
2015-2023, Paris

- Lead more than 500 email/mobile campaigns per year with an emphasis on cross-channel integration with a business objective of owning more than 50% of the market shares
- Spearhead digital marketing strategies increasing ticketing sales by 12% and increased site visits by 73% between 2019 and 2022
- Collaborated closely with cross-functional teams (Ticketing, Customer Service, Programming, Partners, and Brand) to align marketing efforts with overall business objectives
- Manage team of two direct reports, fostering a collaborative and data-driven environment
- Led and assisted in the strategic development of NFT card member products, contributing to the sale of 250 cards, including one for €25,000
- Overseen all aspects of campaign creation and execution, including prioritization, resource allocation, and performance management
- Implemented and optimised marketing technology platforms and tools to enhance marketing capabilities and drive measurable results (Trello, Slack, Google Suite)
- Continuously monitor and analyse channel performance, identifying areas to improve engagement, conversion and optimise for maximum conversion
- Developed and implemented data-driven testing strategies to optimise campaigns and measure success
- Enable easier access to performance results to optimise campaigns and measure success
- Monitor industry and external trends, best practices
- Ensured compliance with global regulations such as GDPR
- Demonstrated strong graphic design skills using Photoshop, InDesign, and Illustrator

Key Figures

Community Manager, See Tickets Theatre
2016-2017, London

- Create and post content on Facebook and X (ex-Twitter)
- Lay out and plan newsletters using Dreamweaver

Communication Executive, Café de la Presse (Now Guru)
2014-2015, Paris

- Lead social media content (F&B  and events) and ads
- PR: write press releases, manage media relationships 
- Plan and organise cultural events such as exhibitions or concerts

Hard skills

  • Photoshop, Indesign, Illustrator, Premiere Pro

  • Instagram, Facebook, X, TikTok, LinkedIn

  • Wordpress, Squarespace

  • Mailchimp, Mailjet, Delight Data, Identity, SugarCRM, Sarbacane

  • Google Analytics, Matomo, Tableau, MySQL

Soft skills

  • Ensuring every project is flawless, from start to finish.

  • Making decisions backed by insights and measurable results.

  • Seamlessly planning and executing events that leave a lasting impression.

  • Breaking down complex challenges into actionable solutions.

  • Turning obstacles into opportunities with creative strategies.

Interpersonal skills

  • Adapting seamlessly to new teams and fostering collaboration to achieve shared success.

  • Bridging ideas and people with clarity and confidence.

  • Empowering others to grow and succeed in their roles.

  • Listening actively to understand needs and deliver results.

  • Building connections through understanding and care.